Portfolio Check out our work.

About The Team

Mission Statement

Substance Over Hype® (SOH) believes in creating premium free-form content, creative, and experiences that engage, entertain, and inspire next generation consumers — on their terms. Our collective of top-tier creatives, performers, and marketers meet brands at the intersection of art + science to collaboratively develop, produce, and distribute content. SOH is built on every kind of diversity; and contains the world’s top names from their respective categories and talents.

SOH combines three powerful elements — Movement, Music, and Diversity — to create powerful storytelling. From developing original IP that shifts marketing from a cost center to a revenue center, creating global content series and franchises, brand films and experiential events (televised and live); we deliver exactly what our name says and what consumers want — Substance Over Hype — which ultimately wins their hearts, minds, and wallets.

SOH Los Angeles | New York | Miami (Daniel) - 310.409.7924
SOH Chicago (Joe) - 773.230.6448
SOH Atlanta (Caine) - 772.925.6128
SOH Seoul (Mike Lee) - +82 10-2255-6008

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