Substance Over Hype® (SOH) believes in creating premium free-form content, creative, and experiences that engage, entertain, and inspire next generation consumers — on their terms. Our collective of top-tier creatives, performers, and marketers meet brands at the intersection of art + science to collaboratively develop, produce, and distribute content. SOH is beautifully diverse and contains the world’s top names from their respective categories.
SOH combines three powerful elements — Movement, Music, and Diversity — to create powerful storytelling. From developing original IP that shifts marketing from a cost center to a revenue center, creating global content series and franchises, brand films and experiential events (televised and live); we deliver exactly what our name says and what consumers want — Substance Over Hype — which ultimately wins their hearts, minds, and wallets.
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